Social media resources and capabilities as strategic determinants of social media performance
نویسندگان
چکیده
منابع مشابه
Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
a r t i c l e i n f o Keywords: Customer relationship management CRM Customer relationship performance Information technology Marketing capabilities Social media technology This study examines how social media technology usage and customer-centric management systems contribute to a firm-level capability of social customer relationship management (CRM). Drawing from the literature in marketing, ...
متن کاملComparative Analysis of Information Dissemination Capabilities of Media and Social Networks
Background and Aim: Human Knowledge depends on data and information that is emerged and transffered from different channels. The dessimination process is different from type, form of transfer, and distribution based on information or awareness. This survey compares the librarians and information scienctist’s information transferring capabilities in mass media and social networks. Methods: This ...
متن کاملSocial Media for Success: a Strategic Framework
Social media is a phenomenon widely used by companies. Studies report that up to 94% of companies that have a marketing department make use of social media. Which social media platforms to adopt and how to use them to support the business strategies is often not a deliberate choice in companies. Therefore a strategic framework is proposed here that guides companies in making the choices that to...
متن کاملCultural determinants of organizational social media adoption
In this research-in-progress paper, we present a two-step approach to measure the impact of cultural values on organizational social media adoption. We build on the GLOBE framework to measure societal culture and the Competing Values Framework to measure organizational culture. We define organizational social media adoption as the use of social networking, blogs, and media sharing tools in orde...
متن کاملDeterminants of Social Media Website Attractiveness
The technologies and functions of social media have significantly changed interaction on the Internet. These changes affect the perceived attractiveness of websites. Prior research regarding classic Internet offers has only partly considered these specifics. The determinants of attractive social media websites and corresponding online instruments remain under-investigated. Therefore, this study...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Research in Marketing
سال: 2020
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2020.09.011